ANUBHAV TIWARI. Leadership Style as an Internal Marketing Tool: Combating High Attrition rate in Indian ITES -BPO Industry. International Journal of Management and Development Studies , [S. l.], v. 4, n. 1, p. 61–77, 2015. DOI: 10.53983/ijmds.v4i1.128. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/128. Acesso em: 5 apr. 2026.