G. SHANMUGAVELU; V. VIJAYAKUMAR. ADVERTISING EFFECTIVENESS OF CONSUMER DURABLES IN THANJAVUR TOWN. International Journal of Management and Development Studies , [S. l.], v. 2, n. 2, p. 59–66, 2013. DOI: 10.53983/ijmds.v2i2.18. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/18. Acesso em: 5 apr. 2026.