SATHYA. R. The Effect of Perceived Product Characteristics of Private Label Brand Purchases with Reference to Food and Grocery Items. International Journal of Management and Development Studies , [S. l.], v. 5, n. 2, p. 01–10, 2016. DOI: 10.53983/ijmds.v5i2.184. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/184. Acesso em: 5 apr. 2026.