RAGUMATH BEEVI. A; N. SOMASUNDARAM. Marketing Services Model for Integrating Internal and External Marketing Functions: The Antecedents on Life Insurance Corporation (LIC), Tamilnadu. International Journal of Management and Development Studies , [S. l.], v. 6, n. 1, p. 53–62, 2017. DOI: 10.53983/ijmds.v6i1.253. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/253. Acesso em: 5 apr. 2026.