BHATT, G. . Effective Customer Relationship Management: A Key to Success for Banks. International Journal of Management and Development Studies , [S. l.], v. 10, n. 06, p. 05–08, 2021. DOI: 10.53983/ijmds.v10i06.372. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/372. Acesso em: 4 apr. 2026.