KOTTANI, A. K. .; K.N, A. K. . A study on the role of WhatsApp as an emerging business communication tool among Startups and MSMEs in India. International Journal of Management and Development Studies , [S. l.], v. 10, n. 11, p. 09–12, 2021. DOI: 10.53983/ijmds.v10n11.002. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/403. Acesso em: 4 apr. 2026.