KOMAL NAGAR; SHIVANI RANA. Consumer Response to Green Advertising: Investigating the Moderating Impact of Product Involvement. International Journal of Management and Development Studies , [S. l.], v. 2, n. 9, p. 01–23, 2013. DOI: 10.53983/ijmds.v2i9.50. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/50. Acesso em: 5 apr. 2026.