VAJA, J. R.; RAVAL, Z. Y. Sustainable Marketing Strategies: A study on the Effectiveness of Green Marketing Initiatives in Promoting Sustainable Consumption . International Journal of Management and Development Studies , [S. l.], v. 6, n. 6, p. 63–71, 2017. DOI: 10.53983/ijmds.v6n06.007. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/526. Acesso em: 5 apr. 2026.