ATMAJA, D. R.; RIZAN, M.; SEBAYANG, K. D. A.; WIBOWO, S. F. Unveiling the Mediating Role of Brand Image in the Relationship between Celebrity Endorsements and Purchase Intention. International Journal of Management and Development Studies , [S. l.], v. 13, n. 4, p. 23–28, 2024. DOI: 10.53983/ijmds.v13n4.003. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/634. Acesso em: 16 jul. 2026.