SADRIWALA, M. F.; DADHICH, M.; MATHUR, D.; SHARMA, A. Analytics of AI-Driven B2B Marketing Excellence for Sustainable Firm Performance in the Digital Age: SEM Analysis. International Journal of Management and Development Studies , [S. l.], v. 13, n. 5, p. 52–63, 2024. DOI: 10.53983/ijmds.v13n5.004. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/651. Acesso em: 4 apr. 2026.