PREM ANAND C; BUSHAN D. SUDHAKAR. Significance of Service Physical Evidence Mix for Subscriber Retention: An Empirical Study on Cell phone Network Service Sector. International Journal of Management and Development Studies , [S. l.], v. 3, n. 1, p. 01–08, 2014. DOI: 10.53983/ijmds.v3i1.70. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/70. Acesso em: 5 apr. 2026.