CHAUHAN, A.; BODLA, B. S. Linking Brand Equity to Shareholder Value: Evidence from the Indian Automobile, FMCG, and Banking Sectors. International Journal of Management and Development Studies , [S. l.], v. 14, n. 3, p. 50–68, 2025. DOI: 10.53983/ijmds.v14n3.007. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/916. Acesso em: 29 aug. 2026.