DARYAL, A. Building brand authenticity and consumer trust through consumer-generated content. International Journal of Management and Development Studies , [S. l.], v. 13, n. 5, p. 77–86, 2024. DOI: 10.53983/ijmds.v13n5.006. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/940. Acesso em: 4 apr. 2026.