NARESH BABU, E.; BHARATH, G. A study on Digital Advertising Effectiveness and Audience Engagement Survey. International Journal of Management and Development Studies , [S. l.], v. 14, n. 10, p. 108–113, 2025. DOI: 10.53983/ijmds.v14n10.011. Disponível em: https://old.ijmds.in/index.php/ijmds/article/view/961. Acesso em: 4 apr. 2026.