Sadriwala, M. F., M. Dadhich, D. Mathur, and A. Sharma. “Analytics of AI-Driven B2B Marketing Excellence for Sustainable Firm Performance in the Digital Age: SEM Analysis”. International Journal of Management and Development Studies, vol. 13, no. 5, May 2024, pp. 52-63, doi:10.53983/ijmds.v13n5.004.