Ragumath Beevi. A, and N. Somasundaram. “Marketing Services Model for Integrating Internal and External Marketing Functions: The Antecedents on Life Insurance Corporation (LIC), Tamilnadu”. International Journal of Management and Development Studies 6, no. 1 (January 31, 2017): 53–62. Accessed April 5, 2026. https://old.ijmds.in/index.php/ijmds/article/view/253.