Vaja, Jignesh R., and Zankhit Yashvantbhai Raval. “Sustainable Marketing Strategies: A Study on the Effectiveness of Green Marketing Initiatives in Promoting Sustainable Consumption”. International Journal of Management and Development Studies 6, no. 6 (June 30, 2017): 63–71. Accessed April 5, 2026. https://old.ijmds.in/index.php/ijmds/article/view/526.