Chauhan, Aastha, and Bhag Singh Bodla. “Linking Brand Equity to Shareholder Value: Evidence from the Indian Automobile, FMCG, and Banking Sectors”. International Journal of Management and Development Studies 14, no. 3 (March 28, 2025): 50–68. Accessed August 29, 2026. https://old.ijmds.in/index.php/ijmds/article/view/916.