Anubhav Tiwari. Leadership Style as an Internal Marketing Tool: Combating High Attrition rate in Indian ITES -BPO Industry. IJMDS [Internet]. 2015 Jan. 15 [cited 2026 Apr. 5];4(1):61-77. Available from: https://old.ijmds.in/index.php/ijmds/article/view/128