Archisman Sen, Sanjeev Chaturvedi. What is the perspective of the Indian small retailer and 21st century consumer on increased Foreign Direct Investment in multi brand retail? Do they have a unique message for us?. IJMDS [Internet]. 2016 Feb. 15 [cited 2026 Apr. 5];5(2):95-102. Available from: https://old.ijmds.in/index.php/ijmds/article/view/195