1.
Chauhan A, Bodla BS. Linking Brand Equity to Shareholder Value: Evidence from the Indian Automobile, FMCG, and Banking Sectors. IJMDS [Internet]. 2025 Mar. 28 [cited 2026 Apr. 6];14(3):50-68. Available from: https://old.ijmds.in/index.php/ijmds/article/view/916