Consumer Beliefs towards Social Media Marketing

Abstract

Social media is an important tool to connect other people or organisation. The social media environment is very easy way to reach the customers. The purpose of the study is to identify the difference in belief towards social media marketing more specifically about social media advertising. It was analysed from the perspectives of age, gender, education and income status of consumers in Coimbatore city. Now-a-days, for the marketers it is the best way to market their products to the consumers at their door step. Future forecast will be easy to the marketers through social media advertising. This research provides practical insights to social media advertisers to approach the consumers.