Supply Chain Strategies for Green Edible Agricultural Products in India: A Farmer Perspective

Abstract

Today, India is one of the largest producers of milk, fruits, cashew nuts, coconuts and tea in the world. It is also well known for the production of wheat, vegetables, sugar, fish, tobacco and rice. Certain types of agriculture such as horticulture, organic farming, floriculture, genetic engineering, packaging and food processing have the potential to see a surge in revenues through exports. Over the past few years, the government has stressed on the development of horticulture and floriculture by creating vital infrastructure for cold storage, refrigerated transportation, packaging, processing and quality control. The main objective of this research is to determine the supply chain strategies for green edible agricultural products with specific reference to Indian agricultural practices: a former perspective. The nature of the research is Descriptive method, and the sample size is 251 respondents from various locations in Tamilnadu and data collection method used in the research is ―Questionnaire Method‖. Data was analyzed by using SPSS 16.0. Findings, suggestions and conclusions were made by keeping an eye on the objectives. There is paucity of studies regarding Indian agricultural practices and its relationship with supply chain management of green edible products, Majority of the consumers prefer green edible products consumption. Some consumers purchase green edible products giving rise to need for study of awareness , perception, attitude, purchase intension of green edible products and There is no model literature review indicate that there is no integrated marketing communication of green edible agricultural products.