The Problems of Green Marketing Based on Marketing Strategies

Abstract

Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. Customers are becoming more demanding and they have started to pay more attention to the environment. What is important with brand is how customers perceive them, what the image of the brand is? The aim of this study is to find out how strategic issues in green marketing are addressed companies .Green marketing incorporates a variety of activities, including modifications to products, changes to the production and distribution processes , packaging and modifications to marketing communications. In this research, moreover questionnaire results conducted on 500 consumers of Green Bathing Soaps (GBS) in Bangalore are evaluated statistically.