A Study on Consumer Attitude towards Eco-Friendly Products in Coimbatore City

Abstract

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into account when adapting to climate changes.. According to the study, consumers are very much sensitive in a few factors. These factors are consumer’s loyalty about green product, Global warming and environmental safety, quality of product, concern about extra price and Luxury and Environmental awareness. Consumer’s loyalty is the most important factor for taking decision for the purchase of green product by the consumer. So it is the t time to generate the concept of green marketing to the young generation. We must find an opportunity to enhance product's performance and strengthen our customer's loyalty to green product.