Industrial Buyer Behaviour Model: An Empirical Investigation on Implications of Customer Handling Behaviour for Bar Code Printers

Authors

  • Suresh. A Research Scholar, Bharthiar University, Coimbatore
  • N. Somasundaram Associate Professor and Head (Retd.), Department of Business Administration, APSA College, Thiruppattur, Sivaganga District

DOI:

https://doi.org/10.53983/ijmds.v5i7.244

Keywords:

Industrial Buyer Behaviour, Barcode Printers, Exploratory Method, Customer Handling Behaviour

Abstract

The major intend of this research to the industrial buyer behaviour and customer handling behaviour for barcode printers in Chennai District. The nature of the research is exploratory method, and the sample size is 602 industries, those who are using barcode printers in Chennai District and data collection method used in the research is “Questionnaire Method”. Data will be analysed by using SPSS 20.0 and Smart PLS 3.0. Findings, discussions, implications and conclusions were made by keeping an eye on the research objectives.

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Published

31-07-2016

How to Cite

Suresh. A, and N. Somasundaram. “Industrial Buyer Behaviour Model: An Empirical Investigation on Implications of Customer Handling Behaviour for Bar Code Printers”. International Journal of Management and Development Studies, vol. 5, no. 7, July 2016, pp. 33-43, doi:10.53983/ijmds.v5i7.244.

Issue

Vol. 5 No. 7 (2016): IJMDS

Section

Articles