Attitude of Investors’ Towards Investment: Male and Female Differences

Abstract

In this modern era, money plays an important role in one’s life. In order to overcome the problems in future they have to invest their money. Investment of hard earned money is a crucial activity of every human being. Investment is the commitment of funds which have been saved from current consumption with the hope that some benefits will be received in future. Thus, it is a reward for waiting for money. Savings of the people are invested in assets depending on their risk and return demands, Safety of money, Liquidity, the available avenues for investment, various financial institutions, etc. This study analyzes the gender differences in the attitude of investor on investment and their impact on demographic variables. Apart from this, it also focuses on the important factors to measure the attitude on investment among the respondents in the present study and it is confined to the aspects, namely financial needs, investment objectives, free from problems and Being risk-free in investment.