Exploring the Competitive Advantage of Cross-Cultural Communication Training: A Conceptual Semantic Study

Abstract

The aim of this paper is to discuss the theoretical basis on the effectiveness of cross-cultural communication training modules. The paper takes a critical analysis of literature review and discusses major factors on the success of expatriates in various companies, in terms of cross-cultural communication and the effectiveness of cross-cultural training. This research suggests that cross-cultural training directs at making the employees feel comfortable while working on international assignments by enhancing their cross-cultural accommodations and solidifying their acumen to understand and appreciate competing cultural perspectives. The paper finally suggests areas where research needs to happen so that it benefits both the corporate and academicians. The parameters identified and analyzed from a semantic understanding of the concept of cross- cultural corporate communication will enable the companies to create competitive advantage over others in the globalized world.