Consumer’s Preference and Satisfaction on the Use of Mobile Phones in Coimbatore City

Abstract

There are over 7 billion cellular phone subscribers in the world today (International Telecommunication Union, 2016). The growth in mobile phone subscribers today is faster than the growth in fixed telephone subscribers and Internet users. However an important aspect of cellular technology diffusion among advanced industrial countries is that mobile penetration has leveled off in the early part of the millennium with the growth centers for cellular technology shifting to countries such as Russia, China, India, Korea, Malaysia, Indonesia, Philippines and Taiwan. The number of subscribers in Asia was close to 3.9 billion in 2016 and almost all countries have a mobile penetration rate higher than their fixed line penetration rate. To carry out the study 100 respondents who were using mobile phones were contacted. Those who were willing to provide with the necessary details were selected for the study. The study is based primarily on field data. The needed data were collected through structural interview schedule with administered to 100 respondents who are using cell phones. The respondents were selected from Coimbatore city using convenience sampling technique. A most of the questions were of ‘opinion survey’, interview method enables the investigator to get the correct answers by explaining the questions in detail to the respondents. The results of the survey show that economy is the most influencing factor for the mobile subscribers.