Investment habits of fresh I.T employees in Technopark, Trivandrum

Abstract

Gone are days were investment activities had been confined to rich and business class. In the present scenario the word investment is much popular with people from all walks of life. Increase in working population, High tax rate, Inflation, Availability of various investment alternatives, planning for retirement life, legal framework etc. will highlight how investment gets so much importance among people. The I.T industry is expanding at a rapid pace, and thereby the I.T professionals and their savings are also increasing in proportion to the industry growth. We know the scale of pay drawn by them is huge. Since the fresh I.T employees have no commitments as they have just started their career there is every possibility of over spending. And the savings also will be less. Hence in present business scenario where finance attraction is of prime concern, studies regarding investment habits undertaken by fresh I.T professionals are of great importance to the government, financial institutions etc. These institutions like banks can frame strategies in accordance with the fresh I.T professional’s habits and interests, and awareness can be provided in order to attract them for making investment which will result in the development of society as well as the economy as a whole. This study mainly focuses on finding out the investment pattern and habits of the fresh IT employees, to evaluate the present level of satisfaction of their investment, to find out the factors influencing the selection of various investment avenues etc. Every respondents were aware about the fixed deposit. The major factors that affected the investment avenues were safety and tax benefits. The main problem faced by the respondent is the lack of information. Most of the investors make the investment in order to save tax . Now a day, the traditional methods like banks, insurance and post office schemes are high responsive to the respondents. The more stress is to be given to boost the modern means of investment instruments like bonds, mutual funds, government securities, promissory notes, treasury bills, equity shares, preference shares etc.