Conflicting Consumer’s myth on security and privacy in E commerce

Abstract

Web security has been a major issue of debate in the recent years. The lack of security is perceived as a major obstacle for doing business online. Electronic cash payment systems are becoming more important than ever to facilitate online transactions and thus replacing traditional payment methods such as cheques. The prime objective of this paper is to determine the perception of consumers towards the security aspects of e-commerce technology. Specifically this paper discusses the perception and awareness of security from the consumers’ standpoint in recent e-business processes and its related activities that facilitate transfer of payment via electronic systems such as e-wallet, credit card and e-cash. The paper also examines the measures that can be taken, so that the mindset of users can be changed to suit this new on-line culture. This modern concept would be divulged with the rural consumers, the rural consumer could hence avail the facilities through the modern technologies with secured manner.