Consumer behavior in outbound tourism: a Bangladeshi perspective

Abstract

Outbound Tourism has recently become a huge market in Bangladesh. Many of the
regular consumers of this industry travel quite often and show a keen interest in travel related
magazines, television shows, blogs and content on social media. It is therefore essential for
marketers to understand the behavior pattern of this thriving set of customers and see what
particularly affects their travel decisions. This article focuses on determining the various factors,
including various digital media sources that influence these Bangladeshi consumers in their
decision making and purchase process in the tourism industry. The researchers also tried to
identify the preferences of the various types of activities the travelers from Bangladesh are
interested in, during their tours. Data was collected by means of a questionnaire through 120
respondents who identify themselves as regular travelers. All of the respondents fall under three
distinct consumer categories of different age groups. The paper summarizes the different
behavioral dimensions of consumers of outbound tourism in Bangladesh.