A Review of disruptive practices in the Indian E-Commerce space

Abstract

Disruption is no more an alien term for us now. We see markets being disrupted around us. New business models, product development approaches and new products are being brought to existence in order to tap new markets or create new markets. Companies like Napster, Apple etc. did it on a global level and Indian E-commerce companies are not too far behind. With companies like Ola, Redbus.com & Paytm etc., new avenues are opening up and these companies are not only disrupting the old ways of doing business and marketing but they are reshaping the world and setting new dimensions in the business world. This research paper attempts to understand how disruptive marketing is affecting the business models in the E-Commerce space and how it will affect the same in the years to come. For analysis, secondary data from reliable sources has been collected and analyzed to develop theoretical understanding about the disruptions taking place in the E-commerce space in India.