Level of consumer choice and satisfaction in mobile phone services in Tirupati

Abstract

Today the Indian telecommunication network with over 375 million subscribers is second largest network in the world after China. Indian telecom sector has come a long way in achieving its dream of providing affordable and effective communication facilities to Indian citizens. The mobile telephone market has changed dramatically over the past 10 years in India. This paper aims to attempt the consumer choice and satisfaction in the Tirupati town, Chittor district of Andhra Pradesh state in India. The objectives are to identify demographic profile, level of awareness, satisfaction, and quality of service and purpose of using mobile phones and factors influence individuals to make decisions on consuming particular mobile service. A total of 100 questionnaires have been randomly distributed to the consumers. The data is collected and analyzed by applying statistical tools and techniques. The result of this analysis suggests the degree of choice and satisfaction in the terms of service provided by mobile companies in Tirupati.