Digital Disruption in Banking: A Comparative Analysis of Neo Banks and Traditional Institutions

Authors

  • Sakshi Sharma Research Scholar, University school of management, Kurukshetra University, Kurukshetra and Guest Faculty, University Institute of Engineering and Technology, Kurukshetra University, Kurukshetra https://orcid.org/0009-0004-8576-6263

DOI:

https://doi.org/10.53983/ijmds.v13n3.001

Keywords:

Neo banks, traditional banking systems, business models, digital capabilities, comparative analysis, financial innovation

Abstract

Purpose- This research aims to conduct a comparative analysis investigating the influence of neo-banks on traditional banking systems. It seeks to bridge the gap in understanding the dynamic changes occurring in the banking sector, particularly with the emergence of neo-banks, by analyzing existing literature and examining potential consequences for conventional banking models. Methodology- To accomplish the research objective, a methodical approach is employed, combining qualitative examination of current literature with quantitative data collection. The study focuses on key variables such as transaction value and user trends to provide a comprehensive understanding of the dynamics between neo banks and traditional banks. Findings- The analysis highlights significant disparities in the business models of neo banks and traditional banks, along with the profound impacts of technical advancements implemented by neo banks. Additionally, the study evaluates the strategic reactions of traditional banks to the rise of neo banking, including efforts to modify business models and enhance digital capabilities. Conclusion- This research enhances comprehension of the dynamic interplay between neo banks and traditional banks, offering insights into the challenges and opportunities facing the banking sector in the digital era.

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Author Biography

Sakshi Sharma, Research Scholar, University school of management, Kurukshetra University, Kurukshetra and Guest Faculty, University Institute of Engineering and Technology, Kurukshetra University, Kurukshetra

Ms. Sakshi Sharma received her Bachelor's Degree in Commerce and Master's Degree in Commerce, followed by a Master's Degree in Business Administration from Kurukshetra University, Kurukshetra. She is pursuing a PhD in Management focusing on Finance and Business Analytics from the University School of Management, Kurukshetra University, Kurukshetra. Ms. Sharma previously taught at the National Institute of Technology, Kurukshetra in 2022-2023 as a Guest Faculty Lecturer. Currently, she works as a Guest Faculty Lecturer at the University Institute of Engineering and Technology, Kurukshetra University, Kurukshetra, India.

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Published

31-03-2024

How to Cite

Sharma, S. “Digital Disruption in Banking: A Comparative Analysis of Neo Banks and Traditional Institutions”. International Journal of Management and Development Studies, vol. 13, no. 3, Mar. 2024, pp. 01-12, doi:10.53983/ijmds.v13n3.001.

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