Enhancement of Market Share in Passenger Car Market for Popular Vehicles and Services Limited

Abstract

The study was basically aimed at finding the ways to enhance the market share at Kollam market, Kerala, for Popular Vehicles and Services Ltd. Popular Vehicles faces a major challenge in the market share since it is comparatively very low vis-à-vis competitors. Results of data analyzed show that visibility of the showroom and the interior ambience has not helped to increase the sales in the market region. The analysis also reveals that the concern for customers is in not meeting the delivery time and in exchange process. The study has reached a conclusion that the showroom in the Kollam district is inadequate to meet the required customer standards. Popular Vehicles and Services needs to focus on developing the infrastructure to constructively improve the market share. Maintaining an experienced sales force with an even mix of executives from different communities can help to penetrate more into the market unit.