Critical Analysis of Factor Influencing Investment Pattern of Working Women in Ahmedabad
DOI:
https://doi.org/10.53983/ijmds.v10i07.375Keywords:
Working Women, Investment pattern, Financial Awareness and Prudence, Future-Oriented Financial PlanningAbstract
Saving and Investment are the two crucial parameters of the investments. This study basically analyzes the Investment pattern of the working women in Ahmedabad City. Study carried on the working women of the Ahmedabad city and investing their money in the various financial market instruments, the study took sample of 250 working women to assess the investment pattern, closed ended structured questionnaire carrying questions related to investment pattern and working women specific factors prepared to collect the data from the respondents and to reach the conclusion indicating the working women investment pattern. The main aim of study was to identify the demographic factor and investor specific factor influence on the working women investment pattern. The result shown that working women investment pattern have been influenced more by the demographic factors proved through the Chi square analysis and also Investor specific factors bearing the significant influence on the working women investment patter as proved in through the factor analysis. Further study concluded two most influencing investor specific factors namely "Financial Awareness and Prudence" and "Future-Oriented Financial Planning", these two factors bearing the higher influence on the working women investment pattern.
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