Development and Challenges Faced by Fast Food Entrepreneurs in Madurai

Abstract

Entrepreneurs play a key role in the Economic development of a country. Importance of development of entrepreneurship as an ingredient of economic development has been recognized a long time back. Entrepreneurship development has become extremely important in achieving the goals of all around development in the country. This paper focuses on the factors responsible for setting up of fast food industry and a problem faced by entrepreneurs in this industry. The main objectives of the study are to analyse the factors responsible for setting up of fast food units and to analysis the dimensions of challenges faced by entrepreneurs in fast food industry. Entrepreneurship is dependent on the demographic factors of entrepreneurs like Age, Sex, Educational Qualification and previous occupation. The data were collected using primary as well as secondary sources. The data collected and analyze with the help of statistical tools like percentage, and Likerts five point techniques. The study offers suggestions and findings on the basis of development of Fast food industries. The sample for the study consists of 150 fast food unit entrepreneurs were selected using convenience sampling method. Hence, there is a great scope for these industries in the future based on the awareness of convenience and hygienic factors.