Customer’s Perception towards Online Shopping in Kadapa District

Abstract

The Internet has become an essential part of our daily life, and companies realize that the internet can be a shopping channel to reach existing and potential consumers. Internet marketing is the modern way of marketing a product or service to the targeted market around the world. This paper is an attempt to analyze customer’s perception towards online shopping. Convenience sampling technique was used to collect data. Data was analyzed through simple percentage method. The major finding of the study is that customer’s perception is positive towards online shopping.