An Analytical Study of Awareness of E-Commerce and Online Shopping (with special reference to Chande village, Tehsil – Mulshi, Pune)

Authors

  • Mr. Arbaz Abrar Sayyed Research Scholar, Savitribai Phule Pune University, Pune, Maharashtra https://orcid.org/0009-0000-7746-7707
  • Prof. Dr. Vandana Vitthal Pimple Vice – Principal & Head of the Department – PDEA’s Baburaoji Gholap College, Sangvi

DOI:

https://doi.org/10.53983/ijmds.v14n8.017

Keywords:

E-Commerce, Online Shopping, Information Communication Technology, Need of awareness of E-Commerce and online shopping

Abstract

This paper examines the awareness of E-Commerce and online shopping which has wider scope by its nature. E-commerce, or the process of buying and selling goods and services through the internet, has dramatically transformed the global retail landscape. With rapid digitalization, online shopping has gained immense popularity across various demographics. While urban centers have experienced a widespread adoption of e-commerce, rural regions, such as Chande Village in Tehsil Mulshi, are often less aware of the benefits and opportunities offered by online shopping. This study explores the awareness, adoption, and attitudes toward e-commerce in Chande Village, providing an in-depth analysis of the residents' understanding and usage of online shopping platforms.

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Author Biography

Mr. Arbaz Abrar Sayyed, Research Scholar, Savitribai Phule Pune University, Pune, Maharashtra

Mr. Arbaz Abrar Sayyed received his Bachelor of Commerce in Cost and Works Accounting from Savitribai Phule Pune University, Pune, Maharashtra, India, Master of Commerce in Advanced cost accounting from Savitribai Phule Pune University, Pune, Maharashtra, India, Masters in Business Administration from Savitribai Phule Pune University, Pune, Maharashtra, India. He is pursuing Ph.D. Degree in Business Administration from Savitribai Phule Pune University, Pune, Maharashtra, India. He also qualified MH-SET Exam in Commerce. He is currently working as Lecturer in PDEA’s B.G. College, Sangvi, Pune. He has also qualified GDC&A exam.

References

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Yaseen, Husam, et al. "Making Sense of E Commerce Customers Awareness in a Developing Country Context: A Framework for Evaluation." Electronic Journal of Information Systems Evaluation 20.2 (2017): pp102-115.

Svatosova, Veronika. "The importance of online shopping behavior in the strategic management of e-commerce competitiveness." Journal of Competitiveness 12.4 (2020): 143.

Beig, Faseeh Amin, and Fayaz Ahmad Nika. "Impact of brand experience on brand equity of online shopping portals: A study of select e-commerce sites in the state of Jammu and Kashmir." Global business review 23.1 (2022): 156-175.

Rinaldy, L. Y., Salim, H., & Suhartana, L. W. P. (2025). Unilateral Cancellation by the Buyer in Cash on Delivery (COD) Transactions Via E-Commerce according to Indonesian Positive Law. RESEARCH REVIEW International Journal of Multidisciplinary, 10(1), 28–39. https://doi.org/10.31305/rrijm.2025.v10.n1.004

https://en.wikipedia.org/wiki/Chande,_Mulshi

https://www.census2011.co.in/data/village/556098-chande-maharashtra.html

https://www.onefivenine.com/india/villages/Pune/Mulshi/Chande

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Published

16-08-2025

How to Cite

Sayyed, A. A., and V. V. Pimple. “An Analytical Study of Awareness of E-Commerce and Online Shopping (with Special Reference to Chande Village, Tehsil – Mulshi, Pune)”. International Journal of Management and Development Studies, vol. 14, no. 8, Aug. 2025, pp. 149-55, doi:10.53983/ijmds.v14n8.017.

Issue

Vol. 14 No. 8 (2025): International Journal of Management and Development Studies

Section

Articles