The Impact of Artificial Intelligence on Personalized Advertising
DOI:
https://doi.org/10.53983/ijmds.v12n04.004Keywords:
Artificial Intelligence, Advertising, Transparency, Technology, MarketingAbstract
The article delves into many parts of how AI is changing personalized advertising, including how AI methods like machine learning algorithms analyze customer data and come up with personalized suggestions. Enhanced relevance, engagement, and conversion rates are some of the advantages of tailored advertising that businesses and customers alike can enjoy. Privacy, transparency, and algorithmic bias are just a few of the ethical issues surrounding the gathering and utilization of customer data for targeted advertising. This article's analysis was carried out using confirmatory factor analysis. Personalized advertising powered by artificial intelligence and its effects on marketing tactics, customer actions, and the advertising landscape going forward. How tailored advertising could change in the future as a result of new trends and advancements in artificial intelligence. Marketers, lawmakers, and consumers would do well to comprehend the effects of artificial intelligence on tailored advertising given the technology's growing prominence in the advertising industry. The purpose of this essay is to add to the current discussion on the moral, societal, and financial consequences of marketing strategies that are driven by technology in the modern era by analyzing the pros and cons of artificially tailored advertising.
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