Building brand authenticity and consumer trust through consumer-generated content
DOI:
https://doi.org/10.53983/ijmds.v13n5.006Keywords:
Social media, marketing plan, content made by customers, brand honesty, confidence in customersAbstract
In today's digital world, managing and promoting brands is very important, and consumer-generated content (CGC) is a key component of it. Customer reviews, comments, blogs, social media posts, and videos are different from traditional marketing since they not only show how people really feel about a product or service, but they also give other people important information. This study looks at how customer-generated content affects the relationship between a business and its customers and how it helps build a real brand image. The research indicates that when individuals engage with a brand and contribute authentic, personal narratives, it enhances the company's credibility and transparency. This, in turn, makes people trust and stay loyal for a long time. User-generated material, especially on social media, has a huge impact because it helps people feel like they can trust what they see. Research indicates that companies can enhance their marketing by strategically utilizing this content and heeding client feedback regarding their experiences. This study investigates the significant correlation between promoting brand authenticity and enhancing consumer trust through user-generated content. It also talks about how businesses can use this new technology to be ahead of their competitors in marketing. So, consumer-generated content is no longer only a tool to sell stuff; it's also a way for businesses and customers to get to know and trust each other.
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